Social media empower businesses to innovate

Social media literacy has well and truly transitioned from fringe concern to a MENA business must-have, according to the most comprehensive survey of its kind ever conducted.

According to a study by Dubai School of Government’s Governance and Innovation Program and SAP focusing on Arab youth, 86 percent of respondents believe social media empowers entrepreneurs. Acclaim was forthcoming from 90 percent for its potential to boost branding and marketing, from 86 percent for the ability to tap into wider markets and from 85 percent for its customer engagement credentials. 84 percent believed social media could inspire entrepreneurial spirit within a company

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