Region sees boom in luxury car sales

DOHA: Sales of luxury cars have increased in Qatar and the region. High-range brands featured at the Qatar Motor Show these days have closed 2012 with a growth in revenue in comparison to the previous year and plan to open new showrooms in Doha to focus on local customers. This is the case of Bentley, Bugatti, Lamborghini and McLaren, which will launch new state-of-the-art showrooms here for each brand in March. Shiela C Dalumpines, Marketing and Events Coordinator for Alwajba Motors, exclusive distributor of these brands in Qatar, said that there has been a raise in sales, especially Bentley. Thanks to the new showrooms, Alwajba Motors expects to go way beyond its target sales in 2013. In the new stores there will be a display of seven Bentleys, one Bugatti and three Lamborghini, plus a coffee shop revolving around the car concept.

“In the region every year we reach our target and go beyond, the Middle East market is very loyal to the brand and our customers are very stable,” she added. While other sectors were suffering the impact of recession in 2010 and 2011, for luxury cars sellers those were “really good years, affected only in some ways because a number of our customers live in Europe, so we had less visibility in the showrooms.”

http://thepeninsulaqatar.com/qatar/223840-region-sees-boom-in-luxury-car-sales.html