UAE cosmetics market is expected to be valued at $140m by 2014, experts say
More men in the UAE and GCC are buying skin care products, according to experts at specialized cosmetics firm Seagull. “Between 2011 and 2012, demand for men cosmetics in the GCC was up 70 per cent,” according to Ratiba Ayad of Seagull. The demand has been focused on after-shave creams, mattifying (a product used reduce skin shine), anti-ageing, and anti-oxidant products for the skin, she said.
Within the same time period, “30 per cent of cosmetics buyers were men,” she said. The UAE cosmetics market is expected to be valued at $140 million (Dh514.92 million) by 2014, according to a recent study by Seagull.
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