Etisalat secures top-level domain

Etisalat has become one of the first companies in the world to pass the initial stages of a procedure to get its own top-level domain as part of a revolutionary shake-up in the way the World Wide Web is used.

TLDs are the letters after the final dot of a domain name. The approval could pave the way for Etisalat to use “etisalat” in Arabic letters as its domain extension, a statement from the company said.

“As one of the most innovative companies in the Middle East, it makes sense for Etisalat to progress toward getting a top-level domain before virtually anyone else,” said Ahmed Bin Ali, group senior vice president of corporate communications, Etisalat Group. “Being a pioneer of the telecoms industry has been essential to our success and we plan to continue to be a leader in building an online brand.”

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