Global brand experience agency Jack Morton Worldwide was appointed by Qtel Group to launch its new brand identity, Ooredoo, in Barcelona on Monday night (25th February). The evening launch event was attended by the Ooredoo management, guests and members of the telecoms industry.
The launch event was followed by a complete overnight transformation of the brand’s live experience at Mobile World Congress – a feat which is thought to be a first at the world’s premiere mobile industry event. Mobile World Congress is taking place between 25th to the 28th February at Fira Gran Via, Barcelona.
The Ooredoo brand identity will be adopted by each of the group’s operating companies in emerging markets across the Middle East, North Africa and South-East Asia during the course of 2013 and 2014. The companies include brands such as Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria. Ooredoo has been the fastest-growing telecommunications company in the world by revenue since 2006 and has a global customer base of 90 million people.
No comments:
Post a Comment