Up to 150 regional family-owned companies may franchise their brand outside of their home market in the next three years as they look to grow their regional footprint, a leading franchising consultant has said.
Restaurants and service businesses are most likely to look at the franchising model but many are being held back by a reluctance to lose overriding control of the company, Michael Seid, founder of MSA Worldwide, told Arabian Business.
“There’ll be a lot of companies in this next year who express an interest [in franchising]. I’ll be surprised if in the next three years between 50 and 150 companies haven’t expanded,” he said.
“Restaurants, service businesses, anything to do with professionals will take off very well,” he added.
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