Dubai: Subhash Chandra, founder of India’s Zee TV and a broadcaster with an expanding global footprint, is nothing if not relentless. He has been chiselling away towards a higher audience share in the Middle East not just with a bouquet of Indian language channels but, more recently, with full on Arabic programming as well.
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In between, the script has sometimes gone wrong, but Chandra has managed to come back with a suitably reworked theme to try and connect with the region’s viewers. In a recent interview to Gulf News, Chandra offers the big picture on Zee’s plans:
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Gulf News: The Zee TV bouquet now has two dedicated Arabic channels - is there space for more?
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Read more: http://www.zawya.com/story/Zee_TV_wants_to_go_wide_with_Arabic_content-GN_08022013_090117/
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