Thursday, February 28, 2013

Women can boost corporate performance


Appointing women on the board of a company will boost their sales, said Elaine Allison, a Canadian customer care expert and business development consultant. “Companies across the globe have demonstrated better corporate performance when they have women on their boards,” she said in an interview with P.K. Abdul Ghafour of Arab News.

Allison was in Jeddah recently to attend the annual conference of Saudi Arabian Airlines. It was her first visit to Saudi Arabia.

She is an internationally recognized speaker and bestselling author of The Velvet Hammer – PowHERful Leadership Lessons for Women Who Don’t Golf,” and a contributing author of “Roadmap to Success” with Deepak Chopra and Ken Blanchard. She has designed and delivered hundreds of training programs.

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