Wednesday, February 13, 2013

Social media crisis simulator launched in Saudi Arabia


International communications consultancy Hill-Knowlton Strategies announced Tuesday the launch of “Flight School”, its newest offering in Saudi Arabia.

Flight School is a proprietary technology which simulates online crisis scenarios, allowing companies to practice their response to possible crisis situations.

The simulator was developed to help organizations prepare in advance for crisis by allowing them to select a customized scenario, and then undergoing an interactive training session led by experienced professionals specializing in crisis management and emergency response.

Using a unique dashboard, the program shows participants a realistic mock-up of how the crisis would unfold through various online channels, and allows them to practice and test their response.

Read more: http://www.saudigazette.com.sa/index.cfm?method=home.regcon&contentid=20130213152969

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