It is a vital part of an enjoyable entertainment experience, but it is usually taken for granted until something goes wrong.
Sound quality is just as important as image, but many content creators in the region have yet to adopt the latest audio technologies when producing films and television shows.
Dolby Laboratories, the United States-based audio technology company, is looking to open a sound mixing studio in Dubai, the first of its kind in the GCC, to promote the production of better quality content and provide easier access to its tools.
"The studio will be able to mix the latest in Dolby technologies format and will be ready within the next four months," said Tarif Sayed, Dolby's regional director of Middle East and Africa.
Read more: http://www.thenational.ae/thenationalconversation/industry-insights/technology/cinematic-sound-wizard-dolby-to-open-new-mixing-studio-in-dubai#ixzz2LtMwgj1G
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