Television sports rights business MP & Silva has trumped larger rivals Abu Dhabi Media (ADM) and Al Jazeera to win a three-year contract to distribute English Premier League soccer in the Middle East and North Africa.
The Premier League announced the agreement with the international media agency on Thursday, the latest in a series of rights deals expected to bring the League a total windfall of more than GBP5bn (US$7.9bn) in 2013 though 2016.
ADM previously held the rights and had been expected to fight hard to retain them, since Premier League Champions Manchester City are owned by Sheikh Mansour Bin Zayed Al Nahyan, a member of Abu Dhabi's ruling family.
Qatar-based Al Jazeera has also been building up its sports broadcasting business, launching channels in France and the United States, and had been expecting to bid strongly for the Premier League rights in its home region.
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