Research in Motion (RIM), the maker of the BlackBerry device, saw its shares tumble 12 percent on Wednesday follownig the high profile launch of the new BlackBerry 10 smartphone.
During a simultaneous global launch of the new BlackBerry 10 device, which included an event at the Armani Hotel in Dubai’s Burj Khalifa, CEO Thorsten Heins announced the Canadian phone maker was abandoning its RIM moniker and rebranding itself as simply BlackBerry.
"We have transformed ourselves inside and out, and we have defined our vision... which makes today the perfect time for another big announcement I want to share. From this point forward, RIM becomes BlackBerry," Heins said in a video link from New York.
The unveiling however was marred by a delay in the US launch until March and confusion in Dubai over whether the UAE release will include the new BlackBerry Messenger Voice (BBMV) and Skype features when it is launched on February 10.
http://www.arabianbusiness.com/blackberry-shares-plunge-as-new-smartphone-unveiled-487892.html
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