.UK's Hotter Shoes steps up in GCC

A footwear brand that sells a pair of shoes every 20 seconds in Britain is inching into the UAE.

Hotter Shoes, which sells about 1.8 million pairs each year in the United Kingdom, has struck a deal with Jawad Business Group, based in Bahrain, to sell its shoes in nine Shoe Citi stores in Dubai, Abu Dhabi, Bahrain, Qatar and Oman.

"We're going through a test phase at the moment, which is to introduce the product and the brand and then we will get some responses to that and we will evolve our strategy from there," said Peter Taylor, the managing director of Hotter Shoes.

"Ultimately, though, we believe that there's a real opportunity to open up free-standing stores in the region."

Read more: http://www.thenational.ae/thenationalconversation/industry-insights/retail/uks-hotter-shoes-steps-up-in-uae#ixzz2PNiyYDXg