UAE banks are hitting the airwaves with advertisements and promotions high on testosterone in an effort to attract customers, each new commercial seemingly flashier than the last.
The branding is centred on fast cars and football. But many of the offers come at a high cost to the unwary buyer.
Al Hilal Bank kicks off its annual car festival on the Abu Dhabi Corniche this weekend, promising buyers the opportunity to "walk in, drive out", with car loans approved within 60 minutes.
Commercial Bank of Dubai launched prepaid cards in collaboration with Al Ahli Football Club. Not to be outdone, United Arab Bank said it was inviting its private banking clients on an all-expense paid luxury trip to the 2014 Fifa World Cup in Brazil.
Read more: http://www.thenational.ae/thenationalconversation/industry-insights/finance/high-octane-branding-on-uae-credit-cards-but-many-offers-come-at-a-cost#ixzz2NxOZ4xVW
The branding is centred on fast cars and football. But many of the offers come at a high cost to the unwary buyer.
Al Hilal Bank kicks off its annual car festival on the Abu Dhabi Corniche this weekend, promising buyers the opportunity to "walk in, drive out", with car loans approved within 60 minutes.
Commercial Bank of Dubai launched prepaid cards in collaboration with Al Ahli Football Club. Not to be outdone, United Arab Bank said it was inviting its private banking clients on an all-expense paid luxury trip to the 2014 Fifa World Cup in Brazil.
Read more: http://www.thenational.ae/thenationalconversation/industry-insights/finance/high-octane-branding-on-uae-credit-cards-but-many-offers-come-at-a-cost#ixzz2NxOZ4xVW
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