The Coca-Cola Company and Aujan Group Holding announced the formation of two new world-class beverage companies, the Aujan Coca-Cola Beverages Company and Rani Refreshments, following the successful investment by The Coca-Cola Company into approximately half of Aujan's beverage business.
Rani Refreshments will hold the global rights to brands such as Rani and Barbican, while the Aujan Coca-Cola Beverages Company will be an authorised manufacturer and distributer of its products. The Aujan Coca-Cola Beverages Company will also be the licensed manufacturer in the Middle East of VIMTO.
The two companies will mirror the Coca-Cola system, which comprises The Coca-Cola Company and its nearly 300 bottling partners worldwide, with Rani Refreshments supplying the Aujan Coca-Cola Beverages Company with proprietary concentrate, which will then produce, sell and distribute the finished product to markets across the Middle East and beyond.
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