Badoit, the French sparkling water brand, reported triple-digit growth figures for 2012 across its Middle East and Levant region, acknowledging the increased uptake in sparkling water over carbonated drinks.
The Gallic brand also saw a four-fold increase in volume sales on the previous year as the company looked to expand into the retail market having predominantly sat in the fine-dining category.
Growth in the region was also thanks to a number of new trade clients, namely in Qatar, Lebanon, Saudi Arabia and in selected supermarkets across the UAE.
Renaud Marchand, Middle East director for Evian, Volvic Export of Danone – the business which brought Badoit to the region – said: “We are pleased with the performance of Badoit in the Middle East. Already, we saw a strong performance in the early parts of 2012 and received added boost when we launched the PET bottle range.”
Read more: http://gulfbusiness.com/2013/02/badoit-reports-triple-digit-growth-across-middle-east/
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