Abu Dhabi Convention Bureau, which was set up this month to boost meetings, incentives, exhibitions conferences, or Mice business, has overhauled its Advantage Abu Dhabi initiative aimed at the corporate meetings and incentive travel segments with the introduction of 13 structured offerings designed to enhance the emirate’s appeal amongst sector-specific bookers.
Wide-ranging incentive offerings now include welcome dinners at host hotels, city tours, evening functions and ‘Speedster Specials’ at Ferrari World Abu Dhabi. Other incentives include desert safaris and dune dinners, full day meetings packages, golf rounds on award-winning courses.
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